These eight flyers were designed by Tony in 2007 as part of a media exit strategy for an EU-funded forestry project, so that the successes of the eight-year project life could be extended beyond Haryana State. The eight topics were chosen by a selection of beneficiaries, and the message told by them, not the project, to give the message credibility. This strategy is now being taken up outside of India. Tony calls this 'Horizontal Communication.
Another innovative idea developed by Tony in St Vincents and the Grenadines in 2007 was designing and giving hundreds of postcards to project beneficiaries - in this case entrepreneurs. This enabled them to target new clients to give their businesses a boost, after receiving grants through the EU-funded project. This idea was then exported to other countries by the EU